{"id":412,"date":"2015-05-29T15:34:46","date_gmt":"2015-05-29T13:34:46","guid":{"rendered":"http:\/\/lamartinieredesign.fr\/?p=412"},"modified":"2021-02-07T17:49:47","modified_gmt":"2021-02-07T16:49:47","slug":"la-montre-support-de-lavenir","status":"publish","type":"post","link":"https:\/\/lamartinieredesign.fr\/?p=412","title":{"rendered":"La montre : support de l\u2019avenir ?"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_montre.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-415 size-medium aligncenter\" src=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_montre-253x300.jpg\" alt=\"apple watch_montre\" width=\"253\" height=\"300\" srcset=\"https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_montre-253x300.jpg 253w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_montre-864x1024.jpg 864w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_montre.jpg 1000w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/a><\/p>\n<p class=\"p1\">&nbsp; En 2014 les montres Android Wear initie le mouvement montre connect\u00e9e, rapidement rattrap\u00e9 en 2015 par Apple qui estime vendre 10 \u00e0 20 millions de ses montres avant la fin de l\u2019ann\u00e9e.<\/p>\n<p class=\"p1\">&nbsp; Avec l\u2019arriv\u00e9e r\u00e9cente de l\u2019Apple Watch sur le march\u00e9, c\u2019est tout un nouvel univers qui s\u2019ouvre pour les designers du num\u00e9rique\u2026&nbsp;Ce support connait ses propres particularit\u00e9s et contraintes : sa petite taille oblige \u00e0 penser une interface minimale et tactile \u00e0 un unique doigt. Et si cette simplicit\u00e9 des interfaces \u00e9tait d\u00e9j\u00e0 une tendance dans le milieu du web, notamment mobile, elle devient d\u00e9sormais une \u00e9vidence.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_interface.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" size-large wp-image-414 aligncenter\" src=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_interface-1024x520.jpg\" alt=\"apple watch_interface\" width=\"474\" height=\"241\" srcset=\"https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_interface-1024x520.jpg 1024w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_interface-300x152.jpg 300w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_interface.jpg 1976w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p class=\"p1\">&nbsp; La technologie comme extension de l\u2019Homme poursuit son avanc\u00e9e, et avec la montre connect\u00e9e, c\u2019est d\u00e9sormais \u00e0 m\u00eame la peau qu\u2019elle se porte. Les marques misent sur l\u2019aspect personnel, intime que cr\u00e9e leurs montres. L\u2019aspect novateur permet \u00e0 la fois de conqu\u00e9rir et d\u2019\u00e9tendre un public toujours plus connect\u00e9.<\/p>\n<p class=\"p1\">Devenant un bijou, l\u2019Apple Watch est personnalisable et se veut propre \u00e0 chacun. Misant pour cela sur ses 3 collections : Classique \/ Sport \/ Edition<\/p>\n<p class=\"p1\">Si cela pr\u00e9sente des avantages de taille et d\u2019emplacement permettant qu\u2019un acc\u00e8s rapide \u00e0 tout l\u2019univers Apple; de nombreux inconv\u00e9nients sont point\u00e9s du doigt : le chargement (batterie), le prix (les montres Apple vont de 399euros \u00e0 18 000, suivant le mod\u00e8le), la synchronisation obligatoire Apple Watch \/ Iphone pour t\u00e9l\u00e9charger et utiliser une application.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_collections.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" size-large wp-image-413 aligncenter\" src=\"http:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_collections-1024x576.jpg\" alt=\"apple watch_collections\" width=\"474\" height=\"267\" srcset=\"https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_collections-1024x576.jpg 1024w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_collections-300x169.jpg 300w, https:\/\/lamartinieredesign.fr\/wp-content\/uploads\/2015\/05\/apple-watch_collections.jpg 1940w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p class=\"p1\">&nbsp; Pour la montre connect\u00e9e l\u2019enjeux est maintenant de d\u00e9terminer si elle deviendra&nbsp;le nouveau support sur lequel il faudra compter ou si elle se cantonnera \u00e0 \u00eatre un simple accessoire de mode ?<\/p>\n<hr>\n<p class=\"p1\">Pour aller plus loin sur le sujet : <a href=\"http:\/\/lareclame.fr\/126345-dossier-apple-watch\" target=\"_blank\" rel=\"noopener\">une \u00e9tude de march\u00e9 par La R\u00e9clame<\/a>, sur la mani\u00e8re dont les marques exploitent la montre connect\u00e9e.<\/p>\n\n\n<p>Par Tifaine Lern<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; En 2014 les montres Android Wear initie le mouvement montre connect\u00e9e, rapidement rattrap\u00e9 en 2015 par Apple qui estime vendre 10 \u00e0 20 millions de ses montres avant la fin de l\u2019ann\u00e9e. &nbsp; Avec l\u2019arriv\u00e9e r\u00e9cente de l\u2019Apple Watch sur le march\u00e9, c\u2019est tout un nouvel univers qui s\u2019ouvre pour les designers du num\u00e9rique\u2026&nbsp;Ce &hellip; <a href=\"https:\/\/lamartinieredesign.fr\/?p=412\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">La montre : support de l\u2019avenir ?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[],"modified_by":"adm_art_in","_links":{"self":[{"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/posts\/412"}],"collection":[{"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=412"}],"version-history":[{"count":3,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":2560,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=\/wp\/v2\/posts\/412\/revisions\/2560"}],"wp:attachment":[{"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamartinieredesign.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}